WHAT CAN YOU SACRIFICE FOR YOUR BRAND TO GROW/SUCCEED

HOW TO GROW UR OWN BRAND - TUESDAY

Bob-risky a Nigerian 'celebrity' sold 'Aso-Ebi' for the house warming of his new house at N45,000: my guess is that a lot of people will buy the aso-ebi just to identify with this celebrity (including those that shouldn't).

Think of what N45,000 can do for you in your business, how far can a N45,000 help in growing your brand?

Let me rephrase the question, WHAT CAN YOU SACRIFICE FOR YOUR BUSINESS OR BRAND TO SUCCEED?

There can be no success without sacrifice! (Quote me)

Real success comes with sacrifice.

Can you sacrifice that aso ebi to get your company registered or your brand patented?

I was in a bank recently and i overheard 3 ladies working in the bank talking about their newly made hairdos. I was shocked to hear that one of them in customer service was carrying on her head a wig/weavon of N45,000.

N45,000 on a hairdo that may not last more than 2weeks, amazing.

Do you know you can get a copyright for an idea that will generate you income and goodwill for life for about N25,000? If you want to copyright your logo too, the whole thing comes to about N40,000.

Patenting an idea, a book, a song, concept, product, etc, will cost you about N7000.

How much is the phone(s) in your hands and how much is your company Worth?

Think of what the worth of your phone/phones will translate into if you were to invest it into your company, brand, ideas, business, etc.

Senator Ben Murray Bruce said they started Silverbird group with N20,000.

The MD of No Left Overs Restaurants, Mrs. Megbope started the company with N1000.

Every 1naira in your hands has a capacity for greatness.

Let your business generate your assets for you.

If your wardrobe is richer than your vision, there is a problem... (David Adeleye)

The big question today is, WHAT CAN YOU SACRIFICE FOR YOUR BRAND TO GROW/SUCCEED?

Until next week.... Tuesday
(C) David Adeleye 2017
+234 803 300 5007
Email me via: princedpa@gmail.com
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INNOVATION IS ADVANCEMENT

INNOVATION IS ADVANCEMENT. #GrowUrOwnBrand Tuesday

Any innovation that doesn't bring advancement is no innovation.

Innovations are meant to move you forward, at the least, away from where you were before you took on that innovation.

To grow your brand or business or personality, you must learn to innovate and continue to innovate.

Innovation doesn't always translate to originality.

For you to innovate doesn't mean that you have to own the idea or be the original owner of the 'innovation'.

Innovation also simply means introducing something that wasn't existing in your brand into your brand.

It means, it's not a crime to borrow an idea or a concept into your company or your brand or your organization or your business or your personality.

Whatever you can introduce or leverage on to move your brand forward should be considered an innovation.

So the big question is "WHAT CAN YOU INTRODUCE INTO YOUR BRAND THAT WILL MOVE YOU FORWARD"

It is not enough to borrow ideas or concepts, it must be something that works for you. It has to suit your brand. It must be for your own good.

You can pick on an idea a company discarded or introduced to their organization and improve on it; its also innovation.

I said all these to clarify the fact that many think and or believe that you must own an innovation (an idea) before its called "INNOVATION".

Today we live in the innovation economy, you must find what fits and works for your company/brand success - don't just borrow ideas all in the name of innovation.

Remember, anything you introduce into your brand must move you forward, it must better you.

Innovation fuels change. You innovate for a desired change/result.

Think of it, why would the almighty Facebook buy up a What's app (application) from a guy they denied employment, they knew that introducing what's app (the largest mobile messaging application) into the Facebook family will be one of the best innovations made in history.

Facebook could leverage on an app that had the future market.

What can you go out of your way to bring into your company, business, brand or organization?

Successful coaches know when to introduce 'A New Blood' into their teams.

Innovation is a NEED and not a WANT. A need is something you require to function.

Keep growing your brand.

May this week be fruitful for you in Jesus name.

David Adeleye +234 803 300 5007

IS YOUR BUSINESS A SMALL AND MEDIUM BUSINESS OR A GROWING BUSINESS?

IS YOUR BUSINESS A SMALL AND MEDIUM BUSINESS OR A GROWING BUSINESS?

How do you describe your business or brand? Do you often quickly say "I run a small business" or "you know my business is a small business" or "we are managing", then look no further, you might just be the highest contributor to why your business is still small.

Your business or brand is what you call it.

I have never used the word small or medium business for our business since inception. My choice of words have always been "Growing Business" because our business is a growing business.

One major reason why companies or businesses fail is because they operate a SMALL BUSINESS MENTALITY .

Be mindful of what you call your business or company, your business or company becomes what you think of it.

Your business becomes what you call it.

For example, in our company, we say "we are a world class standard brand providing premium service to premium clients" and that's who we are even though we are not yet at our final destination but that's who we are.

In our company when we pray, we declare that customers will come from far and wide to patronise us and sure they have been coming even from outside Lagos to our remote location. Our products have travelled outside Nigeria, to places like Brazil, South Africa, including United States & U.K.

If you want to grow your own brand, you must be careful what you describe your brand as.

It has been said that when you do what bigger brands or bigger companies do, you are most likely to be successful.

No big company or brand ever describe their brands or companies with Small inscription or affirmations.

Mtn "Everywhere you..."
Glo "Africa' NO 1 ...."
Union Bank " Big, Strong...."

Change your mindset about your business and achieve greater results.

#AchieveMORE

GROWUROWNBRAND

© David Adeleye
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NEVER EXPOSE YOUR BACKSIDE TO INVESTORS AND PROSPECTS

NEVER EXPOSE YOUR BACKSIDE TO INVESTORS AND PROSPECTS

You may remember the popular saying "Never spread your dirty linens underwear) in the public", it is also true for anyone in business or for anyone with a vision.

I have read in books and discovered that no investor or prospect wants to invest in any business that has problems or challenges.

It very very rare to find any one who will want to give money to a business or vision that is dying; it is just the hard truth reality.

I recently wanted money from some investors but I made the mistake of spending 80% of my energy explaining the challenges of our business to them thinking i will win their sympathy or empathy but as you may guess, they never called back.

One of the investors was kind to say to me "David, you know no one will like to put their money in something that already has problems, that's just the truth".

Your challenges and problems in your business are your BACKSIDE, trust me no one wants to see them.

Even your existing customers don't really want to see or hear them (they just want you to remain a perfect brand).

No one really cares about your challenges.

There is no customer loyalty anywhere.

The day your backside or weakness is revealed, some people will gradually start leaving you; especially where they have others offering same thing as you.

A QUICK SOLUTION!

Never expose your backside.

Protect your weaknesses.

Try solving your problems within your organization (if you can).

Study whoever you are dealing with.

Spend 99% of your time and conversation selling and patronizing your strengths (best side) to your would-be-investors: investors: prospects and customers.

I recently got a financier to come look at our business because we needed to take our business to the next level and we felt we needed their money.

It will amaze you that after presenting our best-side to the investor, the investor still insisted that I printed something from our existing machine for him to see on behalf of his company ....hmmmm, that just the way it works.

So the next time you are before a bank for a loan, or before a family member for 'angelic support' or may be its a prospect or customer, be careful how you present your brand/business/vision to them.

Instead of saying "my business is suffering or having this challenge or that", "I need money for my business"; just say, "we really want to take our business to the next level and we are hoping you will be a part of it: trust me, you won't regret it".

I am not saying lie to them, I am saying bring your prospects, customers, investors into your world of success/strength and not into your weaknesses/problems (remember they have enough problems already, don't add yours, okay)

GOLDEN RULES FOR GROWING YOUR BRAND

1. No one wants to see your BACKSIDE but your BEST-SIDE.

2. No one really cares about your backside, they are interested in your best-side.

5 FEARS YOU MUST HAVE IN BUSINESS

WHO SAYS
SOME FEARS
ARE NOT
GOOD ?   
 

THESE FEARS WILL KEEP YOU IN BUSINESS!

THE FEAR OF GOD
The fear of God is the beginning of wisdom. When you add the fear of God to whatever you do and how you treat your clients, you are on your way to success. The fear of God will keep you from treating your clients any how because it is God who directed the clients to you in the first place. The fear will prevent you from producing sub-standard products and it will keep you in check from rendering shabby services. It is only a man who has no fear of God that will build a house on faulty foundations using sub-standard materials. Men who have no fear of God in their dealings/business may appear prosperous but they are on the fastest lane to destruction/extinction; its only a matter of time. The fear of God will cause you to have wisdom and wisdom has been defined as “knowing what to do at the right time and how best to do it”. It is also “wise action”. When you have the fear of God you will know how to stay in business and grow your own brand.

THE FEAR OF LOOSING YOUR CLIENTS
Many business owners take their clients for granted and they take the fact that a client walked in through their doors for granted. Never forget that you are simply in business because of your customers or better put, you are still in business because you still have clients. Have you ever seen any business/company existing without having customers (at least a customer)? It will be a wise decision if you would allow the “fear of loosing your clients” keep you in check. Never take your customers for granted, it will keep you in business. 1 satisfied customer brings 50 others but 1 dissatisfied customer drives away 250 customers from your business.

THE FEAR OF LOOSING YOUR BRAND INTEGRITY
Very important is the fear of loosing your ‘brand integrity’. All business owners big or small must keep in mind the fear of loosing their ‘brand integrity’. Every business has its ‘brand integrity’. It is your duty as the manager or business owner to protect that integrity. It takes years and efforts/input to build brand integrity but it takes a simple mistake to loose your brand integrity. If customers are complaining about you, your product or services or your delivery, watch it, you are on your way to loosing your brand integrity. It is up to you to keep or loose your brand integrity. When clients are finding no joy in dealing with you, when clients feel you are no longer reliable then there is a ‘?uestion mark’ on your brand. When you loose brand integrity you are on your way to I R R E L E V A N C E. Do what you can on a regular basis to strengthen your brand integrity. In the next few years, integrity is what will sell brands.

THE FEAR OF GOING BANKRUPT
Bankruptcy is not a good thing. Every time you loose a client you loose money. Every time you loose money, you are closer to bankruptcy. Have you ever wondered what keeps you in business? The structures, the teams and highly spirited people in your company are good factors but has it ever crossed your mind that when the funds/resources are not there, all the above mentioned don’t keep you in business? What I am saying here isn’t that money is everything but even the highly spirited staff wouldn’t stay or work with you when there is no money. The bitter truth is that “organizations run on money”. A great idea remains an idea without funding. So, if you are already in business why go bankrupt, why not do all you can to stay in business. The fear of not going bankrupt is a good thing. Every time you are “messing up”, just remember bankruptcy and you would wake up and go back to business.

THE FEAR OF GOING OUT OF BUSINESSThe whole essence of all these write up is to keep you in business. It is good that you ‘mind your own business’. Always keep that fact that you do not want to go out of business in your mind, hang it on your walls, put it in your pocket and in your wallet, sell it to your members of staff and let your clients always know you want to remain in business. Don’t do whatever will send you out of your business except you have a plan b. Always do what will not only keep you in business but what will keep moving your business forward even when you have attained your desired  heights. Don’t build or transact your business on faulty foundations or values; else YOU WILL GO OUT OF BUSINESS SOON.

“often times people wonder what I have to say about business judging from my background but I always have 1 thing to say , “I may not be able to teach you how to succeed but I may be able to tell you how not
to fail”.

Prince dpa

NUGGETS

A good negotiation is one
that both parties
end up slightly
disappointed.

If your people (staff/followers)
don't see the vision
they will see division.

people don't follow people
they follow vision.

you can't manage what
you can't measure.

people build people
iron sharpens iron.

if you keep asking the
same questions
you keep getting same answers.

show magnanimity in victory
rather than retribution.

pay the price
get the gain.

if you owe God
you will owe men
if you rob God
you will rob men
(its only a matter of time)

DON'T BE A 2ND OPTION

Don't allow your customers to
have a 2nd thought about you,
if you do, you will soon become
a 2nd option.

you will become an alternative.

did i hear you say
"sometimes the alternative is always
better"?

yes i agree with you the
alternative may be the best
but the opportunity
(the big monies) would have
been given to the one you become
a 2nd option to, before you know it.

unless your replacement
fails or except the Lord intervenes,
trust me , it doesn't pay to be a
2nd option, money, opportunities &
client may be lost.

there is a law that works well
here, "safety first", lets
all be on the "safe side"
by not allowing our customers to
have a 2nd thought about us
so that we don't become
a 2nd option.