NEVER EXPOSE YOUR BACKSIDE TO INVESTORS AND PROSPECTS
You may remember the popular saying "Never spread your dirty linens underwear) in the public", it is also true for anyone in business or for anyone with a vision.
I have read in books and discovered that no investor or prospect wants to invest in any business that has problems or challenges.
It very very rare to find any one who will want to give money to a business or vision that is dying; it is just the hard truth reality.
I recently wanted money from some investors but I made the mistake of spending 80% of my energy explaining the challenges of our business to them thinking i will win their sympathy or empathy but as you may guess, they never called back.
One of the investors was kind to say to me "David, you know no one will like to put their money in something that already has problems, that's just the truth".
Your challenges and problems in your business are your BACKSIDE, trust me no one wants to see them.
Even your existing customers don't really want to see or hear them (they just want you to remain a perfect brand).
No one really cares about your challenges.
There is no customer loyalty anywhere.
The day your backside or weakness is revealed, some people will gradually start leaving you; especially where they have others offering same thing as you.
A QUICK SOLUTION!
Never expose your backside.
Protect your weaknesses.
Try solving your problems within your organization (if you can).
Study whoever you are dealing with.
Spend 99% of your time and conversation selling and patronizing your strengths (best side) to your would-be-investors: investors: prospects and customers.
I recently got a financier to come look at our business because we needed to take our business to the next level and we felt we needed their money.
It will amaze you that after presenting our best-side to the investor, the investor still insisted that I printed something from our existing machine for him to see on behalf of his company ....hmmmm, that just the way it works.
So the next time you are before a bank for a loan, or before a family member for 'angelic support' or may be its a prospect or customer, be careful how you present your brand/business/vision to them.
Instead of saying "my business is suffering or having this challenge or that", "I need money for my business"; just say, "we really want to take our business to the next level and we are hoping you will be a part of it: trust me, you won't regret it".
I am not saying lie to them, I am saying bring your prospects, customers, investors into your world of success/strength and not into your weaknesses/problems (remember they have enough problems already, don't add yours, okay)
GOLDEN RULES FOR GROWING YOUR BRAND
1. No one wants to see your BACKSIDE but your BEST-SIDE.
2. No one really cares about your backside, they are interested in your best-side.
You may remember the popular saying "Never spread your dirty linens underwear) in the public", it is also true for anyone in business or for anyone with a vision.
I have read in books and discovered that no investor or prospect wants to invest in any business that has problems or challenges.
It very very rare to find any one who will want to give money to a business or vision that is dying; it is just the hard truth reality.
I recently wanted money from some investors but I made the mistake of spending 80% of my energy explaining the challenges of our business to them thinking i will win their sympathy or empathy but as you may guess, they never called back.
One of the investors was kind to say to me "David, you know no one will like to put their money in something that already has problems, that's just the truth".
Your challenges and problems in your business are your BACKSIDE, trust me no one wants to see them.
Even your existing customers don't really want to see or hear them (they just want you to remain a perfect brand).
No one really cares about your challenges.
There is no customer loyalty anywhere.
The day your backside or weakness is revealed, some people will gradually start leaving you; especially where they have others offering same thing as you.
A QUICK SOLUTION!
Never expose your backside.
Protect your weaknesses.
Try solving your problems within your organization (if you can).
Study whoever you are dealing with.
Spend 99% of your time and conversation selling and patronizing your strengths (best side) to your would-be-investors: investors: prospects and customers.
I recently got a financier to come look at our business because we needed to take our business to the next level and we felt we needed their money.
It will amaze you that after presenting our best-side to the investor, the investor still insisted that I printed something from our existing machine for him to see on behalf of his company ....hmmmm, that just the way it works.
So the next time you are before a bank for a loan, or before a family member for 'angelic support' or may be its a prospect or customer, be careful how you present your brand/business/vision to them.
Instead of saying "my business is suffering or having this challenge or that", "I need money for my business"; just say, "we really want to take our business to the next level and we are hoping you will be a part of it: trust me, you won't regret it".
I am not saying lie to them, I am saying bring your prospects, customers, investors into your world of success/strength and not into your weaknesses/problems (remember they have enough problems already, don't add yours, okay)
GOLDEN RULES FOR GROWING YOUR BRAND
1. No one wants to see your BACKSIDE but your BEST-SIDE.
2. No one really cares about your backside, they are interested in your best-side.
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