WHAT CAN YOU SACRIFICE FOR YOUR BRAND TO GROW/SUCCEED

HOW TO GROW UR OWN BRAND - TUESDAY

Bob-risky a Nigerian 'celebrity' sold 'Aso-Ebi' for the house warming of his new house at N45,000: my guess is that a lot of people will buy the aso-ebi just to identify with this celebrity (including those that shouldn't).

Think of what N45,000 can do for you in your business, how far can a N45,000 help in growing your brand?

Let me rephrase the question, WHAT CAN YOU SACRIFICE FOR YOUR BUSINESS OR BRAND TO SUCCEED?

There can be no success without sacrifice! (Quote me)

Real success comes with sacrifice.

Can you sacrifice that aso ebi to get your company registered or your brand patented?

I was in a bank recently and i overheard 3 ladies working in the bank talking about their newly made hairdos. I was shocked to hear that one of them in customer service was carrying on her head a wig/weavon of N45,000.

N45,000 on a hairdo that may not last more than 2weeks, amazing.

Do you know you can get a copyright for an idea that will generate you income and goodwill for life for about N25,000? If you want to copyright your logo too, the whole thing comes to about N40,000.

Patenting an idea, a book, a song, concept, product, etc, will cost you about N7000.

How much is the phone(s) in your hands and how much is your company Worth?

Think of what the worth of your phone/phones will translate into if you were to invest it into your company, brand, ideas, business, etc.

Senator Ben Murray Bruce said they started Silverbird group with N20,000.

The MD of No Left Overs Restaurants, Mrs. Megbope started the company with N1000.

Every 1naira in your hands has a capacity for greatness.

Let your business generate your assets for you.

If your wardrobe is richer than your vision, there is a problem... (David Adeleye)

The big question today is, WHAT CAN YOU SACRIFICE FOR YOUR BRAND TO GROW/SUCCEED?

Until next week.... Tuesday
(C) David Adeleye 2017
+234 803 300 5007
Email me via: princedpa@gmail.com
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INNOVATION IS ADVANCEMENT

INNOVATION IS ADVANCEMENT. #GrowUrOwnBrand Tuesday

Any innovation that doesn't bring advancement is no innovation.

Innovations are meant to move you forward, at the least, away from where you were before you took on that innovation.

To grow your brand or business or personality, you must learn to innovate and continue to innovate.

Innovation doesn't always translate to originality.

For you to innovate doesn't mean that you have to own the idea or be the original owner of the 'innovation'.

Innovation also simply means introducing something that wasn't existing in your brand into your brand.

It means, it's not a crime to borrow an idea or a concept into your company or your brand or your organization or your business or your personality.

Whatever you can introduce or leverage on to move your brand forward should be considered an innovation.

So the big question is "WHAT CAN YOU INTRODUCE INTO YOUR BRAND THAT WILL MOVE YOU FORWARD"

It is not enough to borrow ideas or concepts, it must be something that works for you. It has to suit your brand. It must be for your own good.

You can pick on an idea a company discarded or introduced to their organization and improve on it; its also innovation.

I said all these to clarify the fact that many think and or believe that you must own an innovation (an idea) before its called "INNOVATION".

Today we live in the innovation economy, you must find what fits and works for your company/brand success - don't just borrow ideas all in the name of innovation.

Remember, anything you introduce into your brand must move you forward, it must better you.

Innovation fuels change. You innovate for a desired change/result.

Think of it, why would the almighty Facebook buy up a What's app (application) from a guy they denied employment, they knew that introducing what's app (the largest mobile messaging application) into the Facebook family will be one of the best innovations made in history.

Facebook could leverage on an app that had the future market.

What can you go out of your way to bring into your company, business, brand or organization?

Successful coaches know when to introduce 'A New Blood' into their teams.

Innovation is a NEED and not a WANT. A need is something you require to function.

Keep growing your brand.

May this week be fruitful for you in Jesus name.

David Adeleye +234 803 300 5007

IS YOUR BUSINESS A SMALL AND MEDIUM BUSINESS OR A GROWING BUSINESS?

IS YOUR BUSINESS A SMALL AND MEDIUM BUSINESS OR A GROWING BUSINESS?

How do you describe your business or brand? Do you often quickly say "I run a small business" or "you know my business is a small business" or "we are managing", then look no further, you might just be the highest contributor to why your business is still small.

Your business or brand is what you call it.

I have never used the word small or medium business for our business since inception. My choice of words have always been "Growing Business" because our business is a growing business.

One major reason why companies or businesses fail is because they operate a SMALL BUSINESS MENTALITY .

Be mindful of what you call your business or company, your business or company becomes what you think of it.

Your business becomes what you call it.

For example, in our company, we say "we are a world class standard brand providing premium service to premium clients" and that's who we are even though we are not yet at our final destination but that's who we are.

In our company when we pray, we declare that customers will come from far and wide to patronise us and sure they have been coming even from outside Lagos to our remote location. Our products have travelled outside Nigeria, to places like Brazil, South Africa, including United States & U.K.

If you want to grow your own brand, you must be careful what you describe your brand as.

It has been said that when you do what bigger brands or bigger companies do, you are most likely to be successful.

No big company or brand ever describe their brands or companies with Small inscription or affirmations.

Mtn "Everywhere you..."
Glo "Africa' NO 1 ...."
Union Bank " Big, Strong...."

Change your mindset about your business and achieve greater results.

#AchieveMORE

GROWUROWNBRAND

© David Adeleye
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NEVER EXPOSE YOUR BACKSIDE TO INVESTORS AND PROSPECTS

NEVER EXPOSE YOUR BACKSIDE TO INVESTORS AND PROSPECTS

You may remember the popular saying "Never spread your dirty linens underwear) in the public", it is also true for anyone in business or for anyone with a vision.

I have read in books and discovered that no investor or prospect wants to invest in any business that has problems or challenges.

It very very rare to find any one who will want to give money to a business or vision that is dying; it is just the hard truth reality.

I recently wanted money from some investors but I made the mistake of spending 80% of my energy explaining the challenges of our business to them thinking i will win their sympathy or empathy but as you may guess, they never called back.

One of the investors was kind to say to me "David, you know no one will like to put their money in something that already has problems, that's just the truth".

Your challenges and problems in your business are your BACKSIDE, trust me no one wants to see them.

Even your existing customers don't really want to see or hear them (they just want you to remain a perfect brand).

No one really cares about your challenges.

There is no customer loyalty anywhere.

The day your backside or weakness is revealed, some people will gradually start leaving you; especially where they have others offering same thing as you.

A QUICK SOLUTION!

Never expose your backside.

Protect your weaknesses.

Try solving your problems within your organization (if you can).

Study whoever you are dealing with.

Spend 99% of your time and conversation selling and patronizing your strengths (best side) to your would-be-investors: investors: prospects and customers.

I recently got a financier to come look at our business because we needed to take our business to the next level and we felt we needed their money.

It will amaze you that after presenting our best-side to the investor, the investor still insisted that I printed something from our existing machine for him to see on behalf of his company ....hmmmm, that just the way it works.

So the next time you are before a bank for a loan, or before a family member for 'angelic support' or may be its a prospect or customer, be careful how you present your brand/business/vision to them.

Instead of saying "my business is suffering or having this challenge or that", "I need money for my business"; just say, "we really want to take our business to the next level and we are hoping you will be a part of it: trust me, you won't regret it".

I am not saying lie to them, I am saying bring your prospects, customers, investors into your world of success/strength and not into your weaknesses/problems (remember they have enough problems already, don't add yours, okay)

GOLDEN RULES FOR GROWING YOUR BRAND

1. No one wants to see your BACKSIDE but your BEST-SIDE.

2. No one really cares about your backside, they are interested in your best-side.