Tuesday, June 6, 2017

INNOVATION IS ADVANCEMENT

INNOVATION IS ADVANCEMENT. #GrowUrOwnBrand Tuesday

Any innovation that doesn't bring advancement is no innovation.

Innovations are meant to move you forward, at the least, away from where you were before you took on that innovation.

To grow your brand or business or personality, you must learn to innovate and continue to innovate.

Innovation doesn't always translate to originality.

For you to innovate doesn't mean that you have to own the idea or be the original owner of the 'innovation'.

Innovation also simply means introducing something that wasn't existing in your brand into your brand.

It means, it's not a crime to borrow an idea or a concept into your company or your brand or your organization or your business or your personality.

Whatever you can introduce or leverage on to move your brand forward should be considered an innovation.

So the big question is "WHAT CAN YOU INTRODUCE INTO YOUR BRAND THAT WILL MOVE YOU FORWARD"

It is not enough to borrow ideas or concepts, it must be something that works for you. It has to suit your brand. It must be for your own good.

You can pick on an idea a company discarded or introduced to their organization and improve on it; its also innovation.

I said all these to clarify the fact that many think and or believe that you must own an innovation (an idea) before its called "INNOVATION".

Today we live in the innovation economy, you must find what fits and works for your company/brand success - don't just borrow ideas all in the name of innovation.

Remember, anything you introduce into your brand must move you forward, it must better you.

Innovation fuels change. You innovate for a desired change/result.

Think of it, why would the almighty Facebook buy up a What's app (application) from a guy they denied employment, they knew that introducing what's app (the largest mobile messaging application) into the Facebook family will be one of the best innovations made in history.

Facebook could leverage on an app that had the future market.

What can you go out of your way to bring into your company, business, brand or organization?

Successful coaches know when to introduce 'A New Blood' into their teams.

Innovation is a NEED and not a WANT. A need is something you require to function.

Keep growing your brand.

May this week be fruitful for you in Jesus name.

David Adeleye +234 803 300 5007

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