5 FEARS YOU MUST HAVE IN BUSINESS

WHO SAYS
SOME FEARS
ARE NOT
GOOD ?   
 

THESE FEARS WILL KEEP YOU IN BUSINESS!

THE FEAR OF GOD
The fear of God is the beginning of wisdom. When you add the fear of God to whatever you do and how you treat your clients, you are on your way to success. The fear of God will keep you from treating your clients any how because it is God who directed the clients to you in the first place. The fear will prevent you from producing sub-standard products and it will keep you in check from rendering shabby services. It is only a man who has no fear of God that will build a house on faulty foundations using sub-standard materials. Men who have no fear of God in their dealings/business may appear prosperous but they are on the fastest lane to destruction/extinction; its only a matter of time. The fear of God will cause you to have wisdom and wisdom has been defined as “knowing what to do at the right time and how best to do it”. It is also “wise action”. When you have the fear of God you will know how to stay in business and grow your own brand.

THE FEAR OF LOOSING YOUR CLIENTS
Many business owners take their clients for granted and they take the fact that a client walked in through their doors for granted. Never forget that you are simply in business because of your customers or better put, you are still in business because you still have clients. Have you ever seen any business/company existing without having customers (at least a customer)? It will be a wise decision if you would allow the “fear of loosing your clients” keep you in check. Never take your customers for granted, it will keep you in business. 1 satisfied customer brings 50 others but 1 dissatisfied customer drives away 250 customers from your business.

THE FEAR OF LOOSING YOUR BRAND INTEGRITY
Very important is the fear of loosing your ‘brand integrity’. All business owners big or small must keep in mind the fear of loosing their ‘brand integrity’. Every business has its ‘brand integrity’. It is your duty as the manager or business owner to protect that integrity. It takes years and efforts/input to build brand integrity but it takes a simple mistake to loose your brand integrity. If customers are complaining about you, your product or services or your delivery, watch it, you are on your way to loosing your brand integrity. It is up to you to keep or loose your brand integrity. When clients are finding no joy in dealing with you, when clients feel you are no longer reliable then there is a ‘?uestion mark’ on your brand. When you loose brand integrity you are on your way to I R R E L E V A N C E. Do what you can on a regular basis to strengthen your brand integrity. In the next few years, integrity is what will sell brands.

THE FEAR OF GOING BANKRUPT
Bankruptcy is not a good thing. Every time you loose a client you loose money. Every time you loose money, you are closer to bankruptcy. Have you ever wondered what keeps you in business? The structures, the teams and highly spirited people in your company are good factors but has it ever crossed your mind that when the funds/resources are not there, all the above mentioned don’t keep you in business? What I am saying here isn’t that money is everything but even the highly spirited staff wouldn’t stay or work with you when there is no money. The bitter truth is that “organizations run on money”. A great idea remains an idea without funding. So, if you are already in business why go bankrupt, why not do all you can to stay in business. The fear of not going bankrupt is a good thing. Every time you are “messing up”, just remember bankruptcy and you would wake up and go back to business.

THE FEAR OF GOING OUT OF BUSINESSThe whole essence of all these write up is to keep you in business. It is good that you ‘mind your own business’. Always keep that fact that you do not want to go out of business in your mind, hang it on your walls, put it in your pocket and in your wallet, sell it to your members of staff and let your clients always know you want to remain in business. Don’t do whatever will send you out of your business except you have a plan b. Always do what will not only keep you in business but what will keep moving your business forward even when you have attained your desired  heights. Don’t build or transact your business on faulty foundations or values; else YOU WILL GO OUT OF BUSINESS SOON.

“often times people wonder what I have to say about business judging from my background but I always have 1 thing to say , “I may not be able to teach you how to succeed but I may be able to tell you how not
to fail”.

Prince dpa